Sock it to Homelessness Challenge
What started out as a light-hearted way to engage Dallas Love Field social media followers quickly turned into a holiday giving campaign. For #NationalSockDay on Dec. 5, the airport decided to give two lucky followers each a pair DAL socks – an item unavailable for purchase anywhere else.
Brad Ramsey, president and general manager of WFAA, saw the tweet and challenged the airport to give 1,000 socks to area homeless shelters.
With just a few weeks until Christmas, Dallas Love Field accepted Brad’s challenge and in turn enlisted social media followers to help. Individuals received a pair of DAL socks for every two pairs of new socks they donated.
“The Sock it to Homelessness Challenge was a great opportunity to get the entire Dallas Love Field community engaged in giving back this holiday season,” said Mark Duebner, director of Aviation for the City of Dallas.
Thanks to an incredible donation of more than 700 socks from Brad and the WFAA management team, the airport was able to collect 912 pairs of socks to give back to those experiencing homelessness in the area.
Duebner and Tyeshia Wilson, manager of community engagement at Dallas Love Field, delivered the collected to socks to Austin Street Center, which has worked tirelessly for more than 36 years to bring an end to homelessness in North Texas, one person at a time. Austin Street serves two highly vulnerable populations – men, 45 and older and women, 18 and older.
Daniel Roby, CEO of Austin Street Center, said cotton socks are the most requested item by those at the shelter. Each client is given a complete outfit upon their arrival, and a fresh one every thirty days after that. Because of generous donations like this, clients are able to get a new pair of socks whenever they need them. The shelter sees more than 3,000 individuals every year, and each pair of socks will make a difference to those getting back on their feet.
“At the end of the day, we want everyone to have a permanent place to call home,” said Roby. Visit austinstreet.org to learn how to donate or volunteer.